Month: April 2024
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Busting milk myths shakes the Finns’ national identity
Taru Lindblom, Vilja Lukkarinen and Sami Koponen This blog post explores the cultural role of dairy products and the Finns’ strong relationship with milk by looking at an empirical case of heated online debate sparked by an oat milk company Oatly’s campaign. The campaign was launched in late 2020 in Finland by sending a leaflet…